The Man Your Man Could Smell Like



As you can see, everyone had their cameras out.

Hello, ladies. I just saw the Old Spice guy. Look at him. Now look back at this blog. He was on stage during a Marketing awards ceremony where Old Spice won for Best Digital Brand. Look at him. Now look back down here. Where are you? You’re in a crowd of women with their iPhones and cameras out, snapping his picture. They’re all admiring his pecs and debating whether he looks better in his white-pants horse-riding outfit, or just a towel. Bottom line, he looks even better in person than in the ads. He’s on the stage.

As you can imagine, we were all thrilled when Isaiah Mustafa walked out on stage. He spoke his now-famous lines and then the Old Spice commercial played along with a few spoofs like the Elmo / Sesame Street spoof. Then Marc Pritchard of Procter & Gamble asked him a few questions. Mustafa stood in character, with his hands on his hips and his chest puffed up and he answered with the same sultry manly man nonsense that he uses in commercials.

I have no idea what he said. Something about the Amazon River, or rafting, or fighting. I don’t know. His answers were totally off-question. Just “manly man” answers. We were all laughing and scrambling to get pictures of him as he posed on stage. Little did we know that after the awards ceremony he would be available for autographs and, if you were patient, you could have your picture taken with the “man your man could smell like.”  Sadly, I had too much of a cold to smell him.  (But I know he doesn’t smell as good as my man, anyway.)

The line was incredibly long. Hundreds of women were waiting to have their pictures taken with him. I imagine there were a lot of jealous husbands looking at autographed pictures that night, vowing that they’d never wear Old Spice on principle. Fools.