Thursday, February 10, 2011

They're Not Chicken

I had to stop my car and get a picture of these people camping out all night for the grand opening of our local Chick-fil-A. It is freezing outside - 20 degrees, with a low tonight of 11. The air is bitterly cold, and yet, they've turned this into an event. People camped out for 24 hours, with another 12 hours to go as I write this. Then the restaurant opens and the first 100 people who registered (that quota was filled by 8:00am yesterday morning) will get free meals for a year. That's a lot of chicken...or is it?

If you price the average Chick-fil-A meal at $6.00 and each registrant gets coupons for 52 meals over the next year, that only amounts to $312 worth of chicken sandwiches. If it were a warm, sunny day it might be worth the wait. But to suffer through the frigid winter weather? I'm too chicken.


  1. Lol. Wow... I think Andy would totally do it, though. He loves Chick Fil A. And what a smart move for them! Only costs $3,120, and they get tons of publicity/business. (Plus, who's really going to redeem ALL those coupons? No one.)

  2. Yes, it is genius on the part of Chick Fil A. I might sit ouside for Starbucks, but again, it would have to be nice weather.